Mavin record label Boss/Producer Don Jazzy had an interview with the Boiler room at British Council in Lagos recently. Transcribed by TheCable , the Popular music boss talked about his interest in Nigerian music piqued (during the Kennis Music era) and that Nigerian music makes people happy even during tough times.
This is what he had to say…
“Everyone is struggling; we all have a problem in the country but there are sometimes when we need that peace of mind.
“While some people are consciously trying to make you aware of what is going on in the struggle, there should be other people that would keep you happy when you are going through the struggles and that is where we come in.”
He also says many American artistes have approached him for collaborations but are ultimately afraid to work with him and fully embrace his Afrobeats sound.
“Most of these American artistes would call you, they believe you have something that they like, so they call you to come and try something out”,
“A bunch of people that I have tried to work with or have tried to work with me chicken out at the end of the day because they aren’t really ready for the music change; they want me to tweak it till it gets back to their sound.
“I can give you your sound, but then, you called me for something and then I try to give to my sound and I want you to do your thing on top of it which would give the sound a wider recognition but they say they aren’t ready for this switch drastically. I think they are still scared.”