“Shame on you” – Rihanna responds to Snapchat’s Ad Making Light of Domestic Abuse

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Rihanna had a word with Snapchat after the social app posted an advertisement that made light of the domestic violence she suffered in the hands of her ex Chris Brown back in 2006. She also made it clear to the app that they’re not her favourite.

In the ad, Snapchat asked users if they would rather “slap Rihanna” or “punch Chris Brown.”

The Ad
Rihanna’s reply

After users caused an uproar on social media, accusing them of making light of the situation and tagging it as an insensitive joke, a spokesperson for Snapchat issued out an apology, in an official statement to US Weekly saying:

The advert was reviewed and approved in error, as it violates our advertising guidelines, we immediately removed the ad last weekend, once we became aware. We are sorry that this happened.

Rihanna, on the other hand, isn’t here for the apology as she addressed the matter on her Instagram story where she wrote:

Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!
You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet …. you let us down! Shame on you. Throw the whole app-oligy away.
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