After teasing the lingerie line with a cryptic shot of what appeared to be cleavage, we’re very excited and can’t wait to see savage singer turned business tycoon, Rihanna’s latest, an upcoming lingerie line called Savage X Fenty, launching worldwide, May 11th.
The singer-turned-designer has been flooding her Instagram page with sneak peeks of her boudoir pieces a sultry and sheer, pink floral bodysuit and videos.
After massive retail success with both Fenty Beauty line and her ’90s-inspired athleticwear collection with Puma, the singer indeed doesn’t surprise us when she announced the expansion of her branded empire and we’re here for it.
In the past three years, the Barbadian singer has proven her impeccable ability to generate brand buzz and unprecedented revenue, without sacrificing diversity. It’s like she was made to do all this, slowing down with music but focusing on matters related to women.
The best part? It looks like the collection is going to be all or many size-inclusive and perfect for women of different body type and tone just like her other brands. We’re told to expect the unexpected.
— Rihanna (@rihanna) April 28, 2018
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