On Friday 21st September 2018 The Caribbean Tourism Organization (CTO) hosted a Diaspora Media Lunch in Central London which included key influencers, business people, media editors, journalists and celebrity media personalities including Angie Le Mar, Angie Greaves and Brenda Emmanus.
With a luxurious champagne reception networking lunch the energy and atmosphere on the day mirrored the charm of the Caribbean itself. CTO partners; Barbados Tourism Marketing Inc, Saint Lucia Tourist Board, Grenada Tourism Authority, Newmont Travel and Playa & Jewel Resorts gave short presentations highlighting their core areas. Guests were also given the opportunity to feedback on how they could work with the CTO and its partners and become more effective brand ambassadors in their own right. Guests were enthusiastic and excited to share their views and welcomed the opportunity to network at this high-level event.
“The Caribbean is a popular holiday destination and we want to ensure that more members of the diaspora across The Caribbean and Africa see it is as a destination to travel to beyond connecting with family. It is important that the diaspora feels that they can enjoy all that The Caribbean has to offer and that we include our diasporan representatives in an active dialogue in engaging with our members and partners. This is an exciting opportunity to develop relationships with individuals who are just as passionate about The Caribbean as we are” – Carol Hay – Director of Marketing UK & Europe, CTO
The CTO with headquarters in Barbados and offices in New York and London is the Caribbean’s tourism development agency comprising the membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
The lunch was one of the first steps in engaging with the Diaspora ensuring that active relationships are developed to realise the CTO’s overall vision.