Reality TV star Blac Chyna revealed via Instagram that she will be in Lagos to sell her new bleaching cream, a collaboration with Whitenicious. However, this has caused an uproar on social media amongst Nigerians.
Chyna invited her Instagram followers in Lagos, Nigeria, to come along to the launch of her Whitenicious collection, which includes what the brand describes as an “illuminating and lightening” cream that retails for $250 (£195) a jar.
The jar of the cream is decorated with real Swarovski crystals.
The location of the launch, Nigeria, is particularly significant as the country has been identified as the home of the world’s highest rate of skin lightening product use among women.
Comments have been disabled underneath the Instagram posts on Whitenicious and underneath the post promoting the brand on Blac Chyna’s account.
But that hasn’t stopped fans and critics from expressing their reactions not only about the whitening cream for black skin but also for Nigerians being her targeted market.