Italian designer Gucci has got eyes blinking for charging an eye-watering £615 for a pair of dirty-looking trainers which come in a range of stained colours with scuff marks.
The pair of men’s Screener leather trainers “references old school shapes” and were “influenced by classic trainers from the 70s”, according to the Italian fashion house.
For £615, the designer trainers boast a “vintage, distressed effect” and feature off-white leather.
“A pastiche of different influences that span across decades, the Cruise 2019 collection references old school shapes and materials inspired by vintage sportswear. Is Gucci’s description of the trainer on their website.
However, since being advertised online the trainers have been mocked on social media, with one shopper saying: “I’ve got a few filthy stained pairs like this left abandoned in the garden shed.”
One person branded them “disgusting”, while another wrote: “They’re filthy. I don’t think many fashion victims would want to spend that much on something that looks like it was thrown away 20 years ago.”
Another pair of Gucci trainers with the same eye-watering price tag is the Rhyton trainer, a tennis shoe which has also been designed to appear dirty with the brand’s “vintage, distressed effect”.
— Z (@10z17) February 10, 2019
Critics accused the brand of “glorifying poverty” and said that the design was “peak capitalism”.
The reaction to Gucci’s dirty-looking trainers comes weeks after the luxury brand faced backlash for selling an $890 black jumper with a pull-up neck which many claimed resembled blackface.