As we write, Instagram has introduced a new way users can create, discover and enjoy short, entertaining videos with its new feature tagged “Reels”.
The feature is being made available across 50 countries, such as the U.S, India, Brazil, France, Germany, the U.K. Japan, Australia, Spain, Mexico, Argentina and several others.
The launch of the new feature comes after TikTok’s future in the United States remains uncertain since The Trump administration announced banning the app.
The new Reel App is similar to Tiktok and will allow users to create fun videos with music, record videos up to 15 seconds and it also comes with an array of filters and effects.
Creators can use Instagram reel as a new way to build their following or even make it cooler.
Instagram revamped it explores pages to create a specific landing spot for reels at the top of the screen that viewers can vertically scroll through.
The app comes with private and public options for users to control how their videos are viewed, and just like other Instagram posts, reels can be saved to drafts while they’re work in progress.
The app is also effective with Instagram captions such as tags and hashtags and when published to stories, they’ll disappear after 24 hours.
TikTok is Chinese video-sharing social network app owned by ByteDance, a Beijing based company. The App allows users to create and share short videos, lip-sync, comedy, and talent videos. It also features stickers, filters and augmented reality shows.
Tiktok was launched in 2017 for iOS and Android in markets outside of China. It also quickly became the world’s fourth most downloaded App in 2018, beating Instagram and Snapchat.
Could this be the next TikTok? and if TikTok leaves the US, does it die down for other countries?