Facebook has launched Facebook Business Suite, which is tailored on helping businesses save time and get regular information upto date by managing their pages or profiles on Facebook and Instagram from one platform.
You can now post to Facebook and Instagram at the same time, work on and receive messages, notifications and alerts in one place. They can also easily see what’s working and learn what’s resonating with customers with Facebook and Instagram insights. With what Axios stated,Facebook is also preparing to fix WhatsApp messaging capability into the app in time to come.
To get the most out of Business Suite, I recommend you first link your Facebook and Instagram business accounts if they aren’t already. Once you do that, here are a few ways you can take advantage of key product features:
- View updates at a glance: See all critical alerts, messages, comments and other activity across Facebook and Instagram that need your attention within the Business Suite home screen, allowing you to easily prioritize and manage your business activity throughout the day. Try setting up a personalized saved reply for common questions and create a shortcut to streamline responses.
- Share with your Facebook and Instagram communities: Draft a new feed post for both Facebook and Instagram, and then schedule it to be published at a time that makes sense for your core audience.
- Understand what’s working: Navigate to the “Insights” tab to view insights on reach, engagement and post performance across Facebook and Instagram. See what’s resonating with customers and optimize your efforts for each platform.
- Grow your audience: Consider boosting a post or creating an ad to get more people to see and engage with your content.
How To Access Facebook Business Suite On Desktop and Mobile Devices
To access Business Suite, log into the Facebook account associated with your business. Then, if you’re eligible, you’ll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.
If you’re already using the Pages Manager App on mobile, you’ll automatically see the option to opt into Business Suite. If you aren’t currently using Pages Manager App, you can visit the iOS or Android app stores to download Facebook Business Suite app.
The Facebook business suite app joins several other Facebook offers today for its business customers, including Facebook Pages Manager, Facebook Analytics and Facebook Ads Manager. However, Facebook notes that its new Business Suite isn’t currently designed to serve those who use Ads Manager.