Facebook Shops allow businesses set up a single online store for customers on Facebook and Instagram.
Generating a Facebook Shop is free & easy. Businesses can select the commodities they wish to put from their catalog and then customize the way their shop appears with a cover image and custom colors that showcase their brands. This shows that anyone who sells no matter their quantity or budget, can take their business online and reach customers wherever and the time it’s comfortable for them.
You can discover Facebook Shops on a business’ Facebook Page or Instagram profile, or find them through stories or ads. From there, you can check the full collection, save commodities you’re interested in and place an order — either on the business’ website or without travelling out of the app if the business has enabled checkout in the US.
It is just like when you’re in a physical store and need to request assistance from someone , in Facebook Shops you’ll be allowed to send message of your business through WhatsApp, Messenger or Instagram, direct to ask questions, get support, track deliveries etc. And in the future, you’ll be allowed to view a business’ shop and buy within a chat in WhatsApp, Messenger or Instagram Direct.
Facebook again prepares to allow shopping from live streams, allowing brands and creators to tag items from their Facebook catalogs so that they appear on the bottom of live videos.
Facebook is further preparing on integrating loyalty programs with shops. “You’ll be allowed to easily see and keep records of your points and rewards,” the company said in a blog post. “And we’re exploring ways to help small businesses create, manage and surface a loyalty program on Facebook Shops.”
In the blog post, Facebook also said it’s partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.
Merchants will be able to use these third-party platforms to manage their Facebook Shops, as well as the ads tied to those Shops. For example, Shopify said, “Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify.”
I can’t wait to start using Facebook Shops in Nigeria for social e-commerce 😉