The Big Brother Naija reality tv stars are some of Nigeria’s most sought-after brand influencers. Year in, year out, the latest graduates of the TV show are ushered into a hall of fame with millions of teeming fans, which makes them very attractive to brands.
Coupled with their massive followership on social media, often ranging from 500 thousand and upwards, BBNaija graduates move from micro-influencers to super influencers in a heartbeat. In the past, we have seen brands rushing the likes of Mercy Eke, Bisola, Tacha, Diane, Elozonam, Dorathy, Laycon, Erica, and the list goes on and on.
The Shine Ya Eyes ex-housemates of 2021 were no different. In the past year, we have watched many of them become engrossed with signing deals back to back. But you know that saying, if you no shine ya eyes, dem go run you street. Well, only a few can boast of bagging the biggest and the most deals. Who are these housemates? #BBnaija #BBNaijahousemates #BBNaijastarswithbranddeals