South Sudanese-Australian model Adut Akech called out Australian Magazine for carelessly using another model picture for her interview with the print Magazine. Adut Akach is one of the most well known black models in the world, how could they get her picture wrong?
WHO Magazine, Australia over the week did a feature on the model ahead of Melbourne Fashion Week. In the magazine interview, she discussed people’s attitudes to colour and her career in fashion. But the magazine, however, printed an image of Flavia Lazarus, another model appearing at the show, instead of Adut Akach.
These two models, as you can see above, looks different and nothing in common. Flavia Lazarus is very much lighter than Adut, to name a few features.
Adut Akach took to her Instagram page to voice her anger about the unprofessionalism and carelessness, she said: “This is a big deal because of what I spoke about in my interview. By this happening, I felt it defeated the purpose of what I stand for and spoke about.”
She added that she wanted the incident to be a “wake-up call to people within the industry”.
The magazine has since then apologised and blamed the error on technical issues.
“Both Adut and Flavia have expressed their disappointment and said the error is unacceptable. Fans backed them up with some fellow black models hinting such error has also happened to them at some point. They agree with Adut’s rant and cheered her for calling the magazine out.
They all hope this will lead to a good example and for Magazines to take time and know their black models better before publication.