Family Recreates ‘This Is America’ Video Looks for Halloween

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Today October 31st is Halloween, and while many are having fun dressing up and showing out at costume parties, this family is using this spooky holiday to do it for the culture and send a very important message to the world.

People editor Janine Rubenstein, her husband Doug, and their adorable son Reece, 3, decided to pay homage to Childish Gambino’s groundbreaking video This is America for Halloween by dressing up as the rapper and the school children from the video.

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THIS IS AMERICA. Me and the fam paying homage to living legend @childishgambino for one of the most relevant, eye-opening works of art this era. No, Reece hasn’t seen the full video, but he’s always game to do it for the culture, and mommy. Praying (and heading to the polls Tuesday, Nov. 6!) to try and make sure his future America is worlds safer and brighter than this one. #ThisIsAmerica #Halloween2018 #childishgambino #donaldglover #tellsomebody #reecelife #familycostume #VOTE #VOTE #VOTE #NOV6

A post shared by Janine Rubenstein (@janinerube) on Oct 31, 2018 at 9:25am PDT