Popular content creator Esther Ijewere reacted to Mohbad’s death and stated that she finally understands why Bose Ogulu, the mother of Burna Boy, decided to work alongside him as his manager.
“After watching that DJ Splash live video with Iyabo Ojo, I now understand why Bose Ogulu is managing her son’s career.
She is hawking his career like gala.
With the revelations coming to light regarding Mohbad, It’s important for these artists to have someone supervise every deal and collaboration before they mistakenly sign their souls and collect British accent
I give credit to his mum for handling his perception and reputation with utmost professionalism.
She’s managed to control the narrative of his music career with strategic media visibility.
I believe her education, work experience with Fela Anikulapo, and exposure to the industry play crucial role in Burnaboy’s success.
Such an amazing ‘Momager and intentional parent.
May we do right by our children?
Note: I understand he has his shortcomings, but this post is about his career and management”.
Credit: Esther Ijewere