Instagram Launch IGTV & One can Upload or watch up to 60 Seconds long Video

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Instagram have just revealed that their platform is going to be more video-friendly than ever after announcing the launch of a new app called IGTV, a feature which will allow publishers and celebrities to share up to 1 hour-long videos with their followers.

HOW DOES IT WORK?

One will have to download the app on iOS or Android and navigate to the video section from within your Insta page. Once there, you can either upload content of your own or browse the four categories: For You, Following, Popular, and Continue Watching.

One thing that makes IGTV so unique is that it’s been deliberately designed to reflect the experience of watching television. Where other services require users to search and select content to play, this will immediately start playing clips the second the app is opened.

In a press release, Instagram co-founder and CEO Kevin Systrom explained: “In IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch.

While only larger accounts are currently able to access the hour-long limit, the company plan on expanding the feature to all users in the future: “Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.”

From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT

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