Early September 2020 Netflix revealed that they would be adding cuties on their platform with this poster. This was the first sign of bad omen. The trailer got millions of dislikes and the hashtag Cancel Netflix began to trend, this was when nobody from outside of France had even seen the film.
The film director who is a french Senegalese by the name Mamouna Douceure after the poster backlash said she is trying to show the world how young children are hypersexualized and hopes people will watch the movie before criticising it because she is trying to draw attention to this with her movie.