The former president of the United States, Barack Obama and his wife, Michelle Obama bagged a multi-year agreement to produce films and series for Netflix.
The media deal will potentially include scripted series, unscripted series, docu-series, documentaries and features.
In a statement, ex-US president Obama said: “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience.
“That’s why Michelle and I are so excited to partner with Netflix ― we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
The former first lady said that she and her husband “have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.
“Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
The couple will be working with their newly-founded company, Higher Ground Productions, the streaming service said.
The head of Netflix, Ted Sarandos, called the Obamas “uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.”
President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.
— Netflix US (@netflix) May 21, 2018
We no longer live in the real world. We live in a world of conventions.
president Obama said: “One of the simple joys of our time in public?