Rihanna’s Fenty beauty line made a huge success after its launch on Sept 9th and reportedly raked in $72 million in media value. Fenty Beauty which debuted on September 9th instantly became loved by fans and beauty gurus across the globe.
On October 13th, the brand revealed, even more, make-up as they debuted their holiday galaxy collection which fans instantly loved also.
Fenty Beauty brand is a cosmetic line which features a record-breaking 40 foundations shades, as well as highlights, contour sticks, and lips glosses for women with different shades and color around the world in one day.
We will agree that well-established songstress, Rihanna’s name helped advertise and promote the beauty brand, but we will also agree it was a huge risk because if the product had failed, it would have been a different story.
During an interview with Teen Vogue about the collection, The Shine bright like a Diamond singer said “There are endless possibilities coming. You just have to wait and see’.
This shows us how huge and vast the beauty industry is and how people strive for the real thing and when presented to them will happily buy. Women of color mostly felt like this is a makeup brand they can relate to.
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